In the wild west of Internet E Commerce, trademark protection has become one of the most important factors in protecting your brand from ruthless and unscrupulous competitors. Counterfeiting and hijacking have become more common in a field where competition is now measured in terms of bytes and SEO. Having a trademark attorney is one of the most important elements of protecting your brand.
Trademark rights arise from the use in trade of a design, symbol, device or name used in conjunction with goods or services. A good trademark lawyer can perform a search and register tyour trademark and a filed application gives rise to the right to use the "TM" symbol in connection with your mark. Once the mark has been approved for publication by the U.S. Patent and Trademark Office, you can use the Circle "R" designation.